Posted by
Nick - on Tue, Apr 17, 2012 @ 12:36 PM
Swoop would like to welcome our newest publishers to the Swoop family! Readers can now find hyper local sales and coupons for the ingredients they need on:
This is what Reeni from CinnamonSpiceandEverythingNice.com has to say about us:
“I love, love, love Swoop! It is such a great idea.”
It only takes 5 minutes to sign up and implement Swoop on your site! All you need to do is:
- Sign up at www.swoop.com/localoffers
- Add one line of JavaScript to your website
- We will activate Swoop Local Offers and email you!
Sign up now and we will donate $100 on your behalf to Feeding America. This is our way of saying thank you by helping those in need.
Swoop Local Offers integrates seamlessly with your recipes to offer your readers local offers, coupons, and more for the ingredients that they need.
Swoop helps publishers:
- Drive deeper engagement with users through new content and interactivity
- Generate incremental revenue while improving user experience
- Increase session times, because users engage with Swoop content without leaving your site
- Easily integrate and implement Swoop. All you have to do is add a line of JavaScript to your website.
Start offering your readers the sale information and coupons they need on ingredients in your recipes with Swoop Local Offers!
Posted by
Nick - on Wed, Apr 04, 2012 @ 09:18 AM
Browsing the web for new and exciting recipes? Looking for deals at your local grocery store? Trying to eat healthier with your family? There a number of great services you can access on your laptop, tablet, or mobile phone to make grocery shopping that much easier. Avoid endless hunting for deals, sloppy handwritten shopping lists, and unnecessary secondary searches with these innovative tools.
Ziplist allows you to easily create and manage your weekly shopping list online. You can add items to your list as you browse recipes on your favorite sites. Bring your shopping list with you everywhere with the Ziplist mobile app or print the list to bring with you to the store. You can even add to your shopping list on the go with the mobile app.
You know what you want to cook, now you need to find out which ingredients are on sale at your favorite stores. Don’t waste time searching the web for store flyers and coupons! Swoop Local Offers integrates with your favorite recipe sites to provide you with local offers, coupons, and more on ingredients you need at stores near you. No unnecessary secondary searches, find all of the information you need without ever leaving your favorite sites.
To eat healthy, you’ll need to frequently visit the produce section. Once you’re in the grocery store, staring at mounds of fruits and vegetables, how do you pick the best of the crop? Once you’re home, what is the best way to store them to keep them fresh? How should they be prepared? A new app from SparkPeople called Perfect Produce provides you with information on how to properly buy, store, and prepare a wide variety of fruits and vegetables. Access it while shopping our use it at home to make your meals healthier.
Fire up your laptop, tablet, and smart phone and access these great services now to start simplifying your grocery shopping!
Posted by
Nick - on Thu, Mar 01, 2012 @ 11:05 AM
We have talked about the importance of providing relevant messaging to consumers, at the point time that it is meaningful to them. What we haven't spent a lot of time talking about is how hard that actually is to do.
This is a great post from GigaOM that highlights Twitters failure to provide such relevancy. It could become a matter of survival for Twitter. If the "promoted tweets" - what you and I know as ads - that are inserted into my timeline have no relevance to me then Twitter runs the risk of not just annoying users, but creating the twitter equivalent of ad blindness
Posted by
Nick - on Thu, Mar 01, 2012 @ 10:40 AM
by Dan Greenberg of iMedia Connection is a nice take on Super Bowl ads as “non-interruptive” advertising. While we agree that non-interruptive advertising HAS to be the future of advertising, and that Super Bowl ads have become a content genre all on their own, what this doesn’t address is the scaleability and repeatability of this type of marketing. At a production cost of $1 millon +, along with months of planning and execution, this type of high end, content as advertising, production is just not scalable across channels, contexts and audiences.
Posted by
Nick - on Thu, Mar 01, 2012 @ 09:39 AM
Five trillion. That’s how many banner ads will clutter the Web this year alone. How do consumers respond to this barrage of advertising messages? By ignoring them. The click-through rate for banner ads has reached a new low of .09%. This means that less than one in a thousand ads receives a click. This clear lack of engagement is the symptom of a growing problem on the Web. Consumers are frustrated, publishers are compromising their content, and brands are undertaking massive Internet campaigns with dwindling results all because of an obsession with volume which ignores the basic needs of online users. More ads do not guarantee more engagement, just the opposite.
Hard at work in our Cambridge office, we design with the consumer at the center of everything we do. If this means breaking some of the core tenets of traditional online advertising, so be it.
At Swoop we believe in three things that stand us apart:
- We believe advertising should support and enhance a consumer’s interaction with content, not block access to it or steal attention away from it. We do not use highly-intrusive advertising.
- We believe that showing nothing is better than showing something irrelevant. We either deliver a message of value to a consumer or nothing at all.
- We believe consumer privacy and advertising performance are not at odds with each other. We operate with a higher standard of transparency and user control.
The byproduct of the consumer first mantra at scale is more quality content for our publisher partners which results in greater site utility for their hard won users. For our brand partners, we offer an unprecedented level of invitation-initiated engagement.
Sounds impossible? Sounds like a revolution to us.