Recognized for innovation, value, and impact.
BOSTON, MA April 11, 2014 – Swoop today announced it has has been selected as a finalist in the Most Innovative Ad Technology category for the MITX What’s Next Awards. This year MITX combined its annual Innovation and Interactive Awards into a single show recognizing Boston’s entire digital ecosystem.
Since 1996 the MITX Award shows have grown to become the largest and most prestigious awards competitions in the country for marketing innovations, celebrating the best creative and technological accomplishments emerging from New England.
“The finalists that emerged from an unprecedented number of submissions received for this year’s MITX What’s Next Awards demonstrate the creativity and innovation of our region’s rich digital ecosystem,” says MITX Board Member and Communispace Chief Operating Officer Howard Kogan, who serves as Chairman of the MITX What’s Next Awards Advisory Committee. “From startups to large corporations and everything in between, the individuals behind this work continue to raise the bar for the entire digital community.”
Swoop allows Search Advertisers to directly extend their Google Adwords campaigns to any piece of digital content, on any device. Swoop’s patent pending technology is unique in both; its ability to extract search queries from content, and to create virtual ad slots within the content in order to insert search ads once a query match is found. The result is that Swoop is the only technology that allows advertisers to directly run Google AdWords campaigns in content. The result is the opening of massive new inventory of high quality search terms for advertisers, and providing publishers access to the billions of dollars of advertising spent on Search Engines.
“We’re exited to be recognized by MITX in the Most Innovative Ad Technology category,” says Ron Elwell Founder and CEO of Swoop. “The team at Swoop has a mission to make the web a better place by; giving users access to the most relevant sponsored content using far fewer pixels than any adtech player trafficking IAB units, by providing advertisers the higher ROI and engagement they have come to expect from search, and by helping publishers tap previously inaccessible search advertising budgets."
Swoop will be recognized with the other finalists in the category of Most Innovative Ad Technology at a gala awards ceremony traditionally attended by over 1,000 of the region’s top interactive marketing and technology professionals. Winners will be announced at a ceremony at the Westin Waterfront Hotel on May 29th. Tickets can be purchased at www.mitxawards.org/The-Ceremony.aspx
The 2014 MITX Awards are sponsored by: HavasMedia, Miller systems, PwC, tripadvisor, Bingham, Cassidy Turley, SapientNitro, Atom Group
Swoop is a search advertising company that allows the extension of Google AdWords campaigns to any content on any device. Swoop’s patent pending technology allows for the extraction of search queries from content, and for the creation of virtual ad slots within the content wherever a search match is found. Founded by a team with deep experience in web publishing, advertising technology and consumer marketing, Swoop is located in Cambridge, Massachusetts. For more information visit us at www.swoop.com
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.
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