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Swoop Advertising Industry News

Fat Fingering and the Mobile Advertising Challenge

Posted by Daniel Ruby on Jul 1, 2015 4:00:00 AM

This past week Google made some fairly large updates to the way they handle mobile advertising, citing studies pointing out a 50% “accidental-click” rate on mobile as their reason. As of June 25th, Google’s mobile ads have a few new features designed to avoid users fat-fingering them:

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Topics: mobile advertising

Monetizing Content? Learn From the Best - Search Engines

Posted by Daniel Ruby on Jun 29, 2015 10:04:00 AM

Publishers who want to monetize their traffic with advertising have plenty of role models - the New York Times, Huffington Post, TechCrunch and a variety of other media outlets have proven to be very savvy about integrating advertising and content in a way that earns money without turning away readers. But often the best example of how to do this is overlooked - the search engine results page (SERP).

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Topics: content monetization

Swoop Search Trends: Winter Holiday Consumer Trends

Posted by Ron Elwell on Jun 4, 2015 10:57:00 AM

Swoop Search Trends are drawn from the Swoop Network of over 100 million unique visitors and over 1 billion monthly page views.  The Swoop Search Engine turns these user visits into over 20 billion monthly search queries, showing what users are actually engaged with in content vs. Google Trends, which relies on the mere expression of potential interest.  

Our latest report uncovers ingredient trends in our network during Thanksgiving and Christmas. Check it out here! 

 

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Swoop Search Trends: Thanksgiving and Christmas

Posted by Ron Elwell on May 18, 2015 2:45:29 PM

Swoop Search Trends are drawn from the Swoop Network of over 100 million unique visitors and over 1 billion monthly page views.  The Swoop Search Engine turns these user visits into over 20 billion monthly search queries, showing what users are actually engaged with in content vs. Google Trends, which relies on the mere expression of potential interest.  

Our latest report uncovers ingredient trends in our network during Thanksgiving and Christmas. Check it out here! 

 

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I Don’t Always Click On Ads, But When I Do…

Posted by Nick Aquino on May 4, 2015 1:41:55 PM

…I expect them to deliver. In the spirit of Cinco De Mayo, I channeled my inner Most Interesting Man in the World for this blog post. One of my most frustrating experiences with an online ad was a time when I clicked on an ad with very specific copy with the intention of taking an action… and was driven to the home page. I can only assume that the advertiser expected me to navigate the site and take the action anyway. No matter your expertise, vertical, or KPI, your campaigns share the fundamental mission of fostering a relationship between the brand and the customer. These relationships are not unlike the personal ones we nurture and work at in our own lives. If you have someone’s trust, deliver on your promise.

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Swoop Search Trends: Travel

Posted by Ron Elwell on Feb 6, 2015 2:59:16 PM

Swoop Search Trends are drawn from the Swoop Network of over 100 million unique visitors and over 1 billion monthly page views.  The Swoop Search Engine turns these user visits into over 20 billion monthly search queries, showing what users are actually engaged with in content vs. Google Trends, which relies on the mere expression of potential interest.  

Our latest report uncovers travel trends in our network. Check it out here! 

 

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Swoop Search Trends: Life Stages

Posted by Ron Elwell on Jan 23, 2015 9:33:26 AM

Swoop Search Trends are drawn from the Swoop Network of over 100 million unique visitors and over 1 billion monthly page views.  The Swoop Search Engine turns these user visits into over 20 billion monthly search queries, showing what users are actually engaged with in content vs. Google Trends, which relies on the mere expression of potential interest.  

Our latest report uncovers key life stages in our network. Check it out here! 

 

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Swoop Search Trends: Christmas, Lent, & Easter

Posted by Ron Elwell on Jan 9, 2015 9:41:32 AM

Swoop Search Trends are drawn from the Swoop Network of over 100 million unique visitors and over 1 billion monthly page views.  The Swoop Search Engine turns these user visits into over 20 billion monthly search queries, showing what users are actually engaged with in content vs. Google Trends, which relies on the mere expression of potential interest.  

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Swoop's 3rd Annual Partner Dinner at Restaurant Marc Forgione

Posted by Chelsea Nolan on Oct 16, 2014 2:57:13 PM

A big thank you to all of our partners who attended our annual dinner at Restaurant Marc Forgione! We were once again dazzled by the experience Chef Forgione created, and gratified to share it with such amazing people.

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Interview with CEO, Ron Elwell

Posted by Chelsea Nolan on Sep 4, 2014 1:41:59 PM

Catch up with our CEO, Ron Elwell; he's a long-time online advertising player, with big plans to change the game. Read the interview here: http://www.catalystsearchmarketing.com/online-advertising-insights-from-swoop-ceo-ron-elwell/ron-elwell-swoop-542x329
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