The Swoop Blog

The Trouble With Twitter

We have talked about the importance of providing relevant messaging to consumers, at the point time that it is meaningful to them.  What we haven't spent a lot of time talking about is how hard that actually is to do.  This is a great post from GigaOM that highlights Twitters failure to provide such relevancy.  It could become a matter of survival for Twitter.  If the "promoted tweets" - what you and I know as ads - that are inserted into my timeline have no relevance to me then Twitter runs the risk of not just annoying users, but creating the twitter equivalent of ad blindness