Swoop is happy to announce our Publisher Network has eclipsed 500 sites! By offering the intent and relevancy of search, along with the scale of the web, Swoop continues to attract high quality publishing partners to our network and continues to grow the largest food-centric marketplace on the web. It’s becoming THE place where the world’s premier brands can have meaningful conversations and interact with interested consumers at the exact moment they declare intent and interest in their food related products.
Check out what's new with the Swoop Network this month!
The old real estate maxim of location, location, location describes why identical houses can cost vastly different amounts based on their premium locations. In the digital world the value of premium locations is quickly becoming devalued. Publishers are faced with competition from an infinite amount of undifferentiated real estate. Retargeting has created an easement across your waterfront property that allows everyone access to the beach. Your audience is no longer your audience, it is something that can be accessed in countless ways around the web and the value of all property is trending to zero. In fact a recent article shows a 58% increase in the number of display ads that has led to a 23% decrease in CPM.
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Swoop CEO and Founder Ron Elwell discusses how publishers can capitalize on the potential of content assisted search in this article on adotas.com. Read it here. Search is by far the largest category of all digital spend and publishers participate in none of the economics. The article discusses how publishers can understand on a deep contextual level the content that users are engaged with and with Native Advertising can create a better, faster, and more accurate search experience than most search engines.