The Complexity of the Digital Advertising Ecosystem

Posted by Chelsea Nolan on Dec 12, 2013 10:25:00 AM

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Topics: swoop, online advertising, digital advertising

Where the Search Inventory Is

Posted by Chelsea Nolan on Oct 8, 2013 2:00:00 PM

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Topics: search, swoop, digital advertising

Content Marketing: Who's The Boss?

Posted by Nick Aquino on Feb 11, 2013 1:32:00 PM

Swoop's own Bill Powers, Executive Vice President - Corporate Development, presented at the IAB's Content Marketing Town Hall last week in the IAB AdLab. Click here to read the full article about the event and the discussion around both the concerns and opportunities publishers have in the content marketing and syndication space.
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Topics: IAB, IAB adLab, content marketing town hall, content marketing, swoop, native advertising

Swoop's Dinner at Restaurant Marc Forgione

Posted by Nick Aquino on Oct 18, 2012 5:00:00 PM

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Topics: marc forgione, restaurant marc forgione, food, swoop, dinner

Swoop News - October 2012

Posted by Nick Aquino on Oct 5, 2012 4:34:00 PM

Swoop is happy to announce our Publisher Network has eclipsed 500 sites!  By offering the intent and relevancy of search, along with the scale of the web, Swoop continues to attract high quality publishing partners to our network and continues to grow the largest food-centric marketplace on the web.  It’s becoming THE place where the world’s premier brands can have meaningful conversations and interact with interested consumers at the exact moment they declare intent and interest in their food related products.

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Topics: news, swoop, content monetization, relevant advertising

Swoop News - September, 2012

Posted by Nick Aquino on Sep 11, 2012 11:27:00 AM

Check out what's new with the Swoop Network this month!

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Topics: news, swoop, coupons, content monetization,, foodie blogroll,, native advertising

Content Monetization: The Future of AdTech and Native Advertising

Posted by Ron Elwell on Sep 4, 2012 5:09:00 PM

The old real estate maxim of location, location, location describes why identical houses can cost vastly different amounts based on their premium locations.  In the digital world the value of premium locations is quickly becoming devalued.   Publishers are faced with competition from an infinite amount of undifferentiated real estate.  Retargeting has created an easement across your waterfront property that allows everyone access to the beach.  Your audience is no longer your audience, it is something that can be accessed in countless ways around the web and the value of all property is trending to zero.  In fact a recent article shows a 58% increase in the number of display ads that has led to a 23% decrease in CPM.

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Topics: swoop, content monetization, native advertising, online advertising, relevant advertising, AdTech, non-interruptive advertising, marketing with meaning

Swoop News - July 2012

Posted by Nick Aquino on Jul 26, 2012 2:59:00 PM

Swoop would like to welcome our newest publishers to the Swoop family! Find out why these Bloggers and Food Sites choose Swoop as a way to enhance their revenue through high value and highly relevant Brand Advertising, as well as provide their readers with all of the national coupons and information on local store savings.  It only takes 5 minutes to sign up and implement Swoop on your site! All you need to do is: Please email if you have any questions about how you can start making money for you site, and start helping your readers save. We'd be happy to give you a tour of how the system works.
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Topics: swoop, content monetization, invitation driven advertising, user engagement

Swoop on MarketWired: Swoop Dramatically Improves User Engagement and Increases Revenue Opportunities for Leading Food and Lifestyle Publishers

Posted by Nick Aquino on May 10, 2012 2:33:00 PM

Hear how we're helping publishers,, etc. increase user engagement! Click here to read more. 
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Topics: swoop, swoop local offers, user engagement,,

Swoop on Adotas: The Economics of Search and Publishers; the Native Advertising Opportunity

Posted by Nick Aquino on May 3, 2012 2:34:00 PM

Swoop CEO and Founder Ron Elwell discusses how publishers can capitalize on the potential of content assisted search in this article on Read it here. Search is by far the largest category of all digital spend and publishers participate in none of the economics. The article discusses how publishers can understand on a deep contextual level the content that users are engaged with and with Native Advertising can create a better, faster, and more accurate search experience than most search engines. 

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Topics: economics of search, content assisted search, search, swoop, native advertising


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